Fifth Element

OVERVIEW

Contacted by Greg Moseley, of Fifth Element Collective, a Leeds-based DJ group, I was asked to create a poster for an event that the collective were hosting at The Fenton pub.

As the client was looking for a relatively quick design, the process was to use the image of the venue given and create different layouts of the text required and see the most preferred by the group. Quickly producing various compositions also helped me keep up with documenting the process, as each change made created another potential outcome so it became important to screenshot each decision. (annotated/captioned the posters with major changes to describe differences & impacts)

  • Original outcome: incorporating a pink/purple gradient and colour scheme, reflected in the text
  • Contrasting shades in order to differentiate between each artist easier
  • White stroke: creates a layer between the background image and the text to stop it from getting lost
  • White outer glow: creating definition around the text & highlighting the lineup
  • White text to create a succinct aesthetic throughout, however the text gets lost in some places with the background image
  • Low opacity black stroke and white outer glow to create a contrast and outline around the text to make it stand out
  • Subtle drop shadow to bring the text forward, easier to read
  • Re-arranging the event title to bring a bigger emphasis on the lineup and switching the stress on ‘Saturday Sessions’, as ‘Fifth Element’ was more integral
  • Incorporating a picture of sweets (similar to how I did with ‘Psychedelic Sessions’ in ‘Healthy Minds’ post
  • Wave and ripple distortion
  • Overlaying a gradient map to ensure unity in colour scheme
  • Distorted image, colour corrected and used to border the event title and heading
  • using the ‘border’ image to create an entire new background (messy and hard to read)
  • Overlay gradient on the lineup that is effected by the gradient map – keeping a concise colour scheme

Watching various YouTube tutorials and seeing other practitioners work, such as Sebastian Quintero has inspired me to start using somewhat ‘random’ images in my work to produce background textures or overlays by distortion and colour correction. (e.g the sweet assortment picture used in posters above)

Final outcome (above) was chosen as the symmetry and styling of the text was the most preferred by all of the people involved. The dark drop shadow under the colour correction makes the line-up clear to read and has a coherent aesthetic for the event.

Screenshot of Greg’s group chat with the Fifth Element collective (concerning the poster design above)

M.U.2 Calendar

In addition to this poster work, Greg Moseley had spotted the calendar work for future events that I had made for both Joseff Jones and Aiden Horsley. Seeing the final outcome, Greg was a fan and thought it essential to have one himself. Therefore, asked if I’d be able to make him one for his alias ‘M.U.2’.

I was relatively slow to start producing the calendar for the client at first, however, this came in handy because as time went on, Greg Moseley carried on sending me additional dates as the days went by. This meant if I was to have completed the calendar straight away, it would have had to be adjusted about 6 times before sending it.

Having Aiden and Joseff’s calendars (Healthy Minds post) to use as a general template, the calendar for this client was relatively easy to make as there were only a couple of minor changes in layout that were demanded, including clearer dates and a ‘crisper’ finish which was accomplished by avoiding the use of textures over the image

ELEMENT Poster Re-work

Additionally asked to rework an already-made poster. Greg and Aiden messaged me as the designer hired for the event (original poster designer) was said to be ‘being rude and lazy’. Fifth Element Collective wanted the healthy minds logo and ‘basement takeover’ text to be layered onto the poster for use promoting the event via their social media accounts. This was something that was needed immediately as they were running out of time to promote the event. Below are the screenshots and steps I took until finding an outcome both myself and the client were happy with.

  • Final Outcome